Uh oh... I'm about to make an "I think" statement... :taking cover:
I don't think people associate pollen=honey. People see the golden goo in a bottle and their mind registers "honey." That's why HFCS blended & flavored honey can sell just as fast as "pure, raw, local, <insert buzzword here>" honey. Some care about "perceived quality" and some just care about flat price. Compare Syrup: "Pure" maple syrup is a lot more expensive than Mrs. Butterworth. There are many people that claim they can taste no difference between real maple syrup and artificial "maple-flavored" syrup. Others taste an extreme difference. Everyone has different taste buds, they buy what they like. Everyone has different levels of disposable income, they buy what they want with what they have.
As for pollen in the honey, or it being removed in this case, well, I feel that falls under the "perceived quality" category. Many people buy higher-end "gourmet" products based on perceptions that they have formed over time. Some people want to learn, some people just to confirm what they believe. Take GNC or any health food store. They sell pure pollen in capsules.... WHY??!? Humans are not designed to digest pollen. We don't use it for nutrition. Bacteria don't digest it. But they sell gobs of it. Want a fun way to literally PEE away your money? Maintain a healthy diet and take a multi-vitamin. You get all the vitamins you need from your food, any excess is removed via waste. So.... EVERYTHING in that multi-vitamin is now going out the south end! People still buy those vitamins though.
If I had to define scientifically what makes honey honey, it would come down to the per mass ratio of enzymes and bacteria, specific to genetics of enclosed organisms in a sucrose-based solution. But that's just the simplified scientist in me.
edit - Mark, is your sig a dig at BASF commercials? If so, I LOVE it!