I recently had gentleman call and want me to travel a couple towns over to do a cutout.
He'd done one in that wall in a previous year, and told me how easy the access was.
When I gave him a price, he told me had a guy who would do it for free.
So I asked why he was calling me.
"He can't come soon. I'd have to wait."
I explained that my labor is valuable to me and given my experience as a contractor, I'd leave the structure a lot easier to repair, and could come now to ensure his grandkids don't get stung while waiting for the other fellow.
He just wanted cheap, and said again how the other fellow would come for free.
My response was,
"You should call him then. I'm sure you will find he is worth every penny."
When people press hard on price, and especially when they expect something free, it has been my experience that they are often the hardest folks to work with.
"The ones who pay the least expect the most."
People will have no more respect for your labor than you do.
If you don't charge a price that reflects you respect the value of what you do, your customers will not respect what you do. And they'll treat you accordingly.
If you can't differentiate yourself from the free guy enough to cause the customer to value your labor at your price, you likely are dealing with such a person.
But if you can't show a reasonable person enough value in choosing you to justify your price, from a sales standpoint, you don't deserve their business.
Differentiate yourself from the other guy.
Build value for what you do in the customer's mind.
If people were only concerned about cheap, Starbuck's would be out of business -- at the convenience store, coffee costs less than half what Starbuck's charges.
Show that it costs less to pay you than it does to repair the damage an inexperienced person might do.
And if they just want the cheapest, be glad you didn't get the job.