It's not a new idea by any means:
'Aristotle, who lived over 2200 years ago, tells, in his “Story of Animals,'' Lib. IX: “Bees seem to have a liking for noise and from this observation it is claimed that, by making a noise and striking upon earthen jars, one can gather the swarm in the hive. However, whether they hear or not, we do not know whether it is pleasure or fear which induces them to gather together when there is a noise.” '--C.P. Dadant 1922 ABJ in a note in Letters to Huber
"The custom of beating kettles and caldrons has been practiced at all times and I believe everywhere, and I do not understand any better than you do what influence it could have. The bees which are hived in glass hives do not seem to take any notice of thunder. I have caused the beating of drums about my apiary and, although I used, to make a noise, all the cauldrons, The watering-pots and the bells, that has never succeeded in stopping a flying swarm for me; one succeeds a great deal better in this by throwing at them water or dirt. This prejudice has perhaps been established for the benefit of bee owners, who, knowing through this noise that a swarm is out, soon ascertain whether it has escaped from their apiary and may claim it; I have seen that reason in Oliver De Serres' or in some other agricultural book."--Francis Huber, in a letter to Miss Elisa De Portes