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There are pricy products on the market for painting hives and there are people who buy them. For some hobbyists expense is not a consideration. If you are willing to spend the money on a specialty product, for example Nansulate, then perhaps you should consider using Reel Wings Bird Vision decoy paint as an overcoat.

http://www.reelwings.com/store/index.php?main_page=product_info&cPath=2&products_id=8

You can pick the color, paint it on a piece of scrap wood, and when it dries take it to your local paint shop to get an optical match with regular paint. Standard paints absorb UV light, especially light colors that use titanium oxide or zinc oxide. Decoy paint is designed to reflect UV light.

The color looks the same to human eyes but since bees see in the UV, they can tell the difference. Painting different sides with one or the other, or painting in stripes, checks, or other patterns would make the hives in an apiary look very different to bees while humans would see them as all of a solid matching color with no distinguishing marks. This could also be a way to discretely stencil mark your hives with your name or logo.

Some cameras if outfitted with a special filter can see the difference at a distance. Probably you can set this up for cheap on whatever camera you have by making a filter yourself from the glass bulb of a black light. It is a fascinating and fun project to make "bee vision" photographs around your yard and apiary.

http://www.instructables.com/id/Photography-in-the-Ultraviolet-spectrum/
http://en.wikipedia.org/wiki/Ultraviolet_photography

Close up at night it is possible to prove the effect with a black light. There are party gimmick hair sprays that glow in black light and glow more brightly where the surfaces reflect UV than where they absorb it.

http://www.spirithalloween.com:80/product/glow-in-the-dark-hairspray/#
http://www.fancydress.com/costumes/Glow-In-The-Dark-Spray/0~152399~76

This is, of course, an extravagant and exotic way to reduce drifting and make life easier for your bees. But, for some hobbyists this could make sense. At least it makes the look of your hives a conversation piece. This could be a lot of fun.
 
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