Where are you goingto sell it? From your home? At a farmers mkt? Where?
I don't give the prices in the magazines to much credit. I don't know where they get their info. Certainly not where I see honey sold.
You have a unique specialty item that can't be found in any grocery store and perhaps not in any health food store in your area either. I would play up that point by putting a "Limited Edition" label on it and a high price. Higher than you see at the grocery store and the health food store.
What does it taste like? make that a selling point also.
Purity, taste, unique color and floral source (probably locust, I imagine).
What ever you do, don't give it away, don't under sell it.
Being right there in the middle of VA, more or less, your First Colony Limited Edition Locust Honey should command a price of $10.00 per one pound jar or Honey Bear. W/ the honey bear the customer is paying more for the honey because of the package it comes in.
If you sell at a farmers mkt and there are two of you selling honey, sell your for more. Because it is better. Whatever you do, don't sell it for less in order to get rid of it. Never think of selling your honey as getting rid of it. You are selling your time and talent and the hard work of your bees.