Why be competitive?
With who?
Your neighbor or Walmart?
If you are a small beek go ahead and price it at the extreme end and see what inventory you have in 6 months...
I told one of my package customers to do this 4 years back. He raised it from 5 to 8 bucks a pound back then ( fretting may i say at the advice) and it still disappeared and the demand GREW... Try $10 a pound in small containers and wait to see what happens. No use giving it away. I don't sell packages for free and you shouldn't give honey away for free either.
If people scowl at you for being higher than the jar around the corner politely explain to them why yours is superior and let them decide if they want junk or your liquid gold!! If you are firm and confident many will buy.... enough to get rid of what you have at a margin where the work is worth it.
PS we retail some of ours at 17-20 and it goes at that price. ....
Its about being marketed correctly.
If you don't believe so look at the following link. We produce a good share of the honey these folks sell and they keep begging for more inventory purchased at a price where we both do well.
http://www.marshallshoney.com/c-74-star-thistle.aspx