For me, part of the joy of sitting in my apiary, watching the bees, is smelling that hive smell. I can't pin down what it's made of. I guess a combination of wood, honey, pollen, wax, bee bread, fermentation, the bees themselves, something else small and unseen?
Maybe I'll begin a Kickstarter to get that smell artificially replicated into a cologne or perfume and call it The Hive and sell it for $40 per 5oz bottle. It would be fun to market this. You can design the glass that contains it into the shape of a bee or skeps, etc. Once it takes off you can then make The Hive shampoos and soaps, etc.
Of course you would have to run tests to make sure the scent isn't a bee attractant. I probably would not sell many units if clouds of bees follow people around!