I got a few to try out this spring w/ some new equipment. From what little I could dig up, they seem pretty effective if there are not other points of ingress into your hives--like a SBB.
From what I understand of SHB behavior (SHBs are not my forte) and what literature I could find, they look to be effective disruptors of SHB infiltration behaviors. That being said, I was unable to find any peer-review data supporting claims of red wavelengths of light interrupting/interfering with their visual orientation capabilities. The only thing I could find was data showing strong light attraction in late instar larvae, regardless of wavelength. Makes sense since they are looking to get out of hives to pupate.
So I suspect the red color stuff is bunk (or, at least, an anecdote) but they look to be able to prevent SHB entry at the bee entrances. We'll see when I actually use them this year.