I googled "apiaries". I recognized nearly all the companies on the first two pages: Rossman Apiaries, Draper's Apiaries, R Weaver Apiaries, HoneyRun Apiaries, BeeWeaver Apiaries, Latshaw Apiaries, Glenn Apiaries, Strachan Apiaries, Merrimack Valley Apiaries, Hackenburg Apiaries, etc.
"Squeak Creek" doesn't tell me anything about your business. Now if you had a multi-million dollar advertising account, then perhaps you could raise public awareness to associate "Squeak Creek" with honey and other hive products. I'm guessing that your advertising budget is a bit less.
My two cents is that if you're only gonna to sell honey, then "Squeak Creek Honey"; but if you have any plans to sell other hive products and/or beekeeping supplies, then stick with "Squeak Creek Apiaries".
P.S. In the mid-nineties, when I worked for General Motors, they brought in a "brand management" guru (Ron Zarella) and for about three years advertising focused on "brands" instead of "cars". It was a disaster by every measure and remains a textbook case of losing focus on the product by concentrating instead on the nebulous idea of a "brand".