I am taking a small business course and the instructor thinks that I should drop the word "Apiaries" from the name of my business, Squeak Creek Apiaries. His line of thinking is that the word Apiaries is hard to say and most people don't know what it means and says about the business. He wants me to think of the brand as being Squeak Creek. Not even Squeak Creek Honey Company, just Squeak Creek. I think I understand where he is going w/ this. I just thought that I would ask y'all.