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'When bees and blooms matter, Dave Hackenberg turns to the Weather Channel.'

Weather Channel commercial on TV this weekend.
 

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I wonder who approached whom? Does Dave get a Weather Channel App on his Smart phone for life?
 

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http://www.weather.com/video/weather-really-matters-to-bees-49164?collid=/news/staff-picks

Here is the longer version of The Weather Channel featuring David Hackenberg.

When I talked to Dave today he said that the film crew followed him around three days in early May. That the aerial shots of the orchard were done w/ a 4 prop drone.

Think what you want and say what you want I think that commercial is neat. Both versions shed a positive image of bees and beekeeping to the general public. I'm all for positive exposure.
 
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