Some of the species have an earlier bloom date than others.
I always notice a field with a large amount on my way to work that starts blooming in mid July every year. Most of the common goldenrod around my house blooms starting late August early September. They must be different varieties.
Farmers in our area do not plant it or produce it as a crop, it is indigenous to the area and grows anywhere there is not regular mowing, or cultivation. Conservation Reserve land and grown up lots are typically covered with it.
Many states, KY included have recently recognized the benefit of allowing highway right of ways to grow up for wildlife in general and specifically honeybees, not to mention the cost savings in fuel and manpower for regular manicured mowing.
It is always an indication for me that it is time for school to start and time to think about feeding the bees in the next three or four weeks if the hives are light for winter.
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