I was on their list for removals last year. Somehow they get all the calls or most of it in our area. They pushed internet presence and were able to come up on top of Google and I guess people call the first number they see when it comes to removals.
You sign up, they get the calls nationwide and relay the messages to you.
They charge you for each call and make their money.
This year they are changing the strategy as you were reading it in the e--mail.
They sell 'leads'. Probably to more than one bee removal guy for each bee removal job.
A common business model in the construction/home repair business.
They line up 'approved contractors' or bee keepers in this case, and when an inquiry comes in, mostly by computer, they refer the potential job/removal to the contractor/beekeeper who has signed up to participate. And they charge you the lead fee $15.00 whether you get the removal or not, or whether you even go to look at or not.
In more populous areas they may refer the job to 3 or 4 other contractors and charge them all the lead fee. The fees can add up quickly so setting a monthly budget for leads is extremely important, as is a predetermined coverage area.
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