I would have said New River my self.. one guy with 8 different lines, sold out as soon as sales opened jan 1st, etc,I need to find out more. Went back and looked at posts from 2011 and if you substitute the word Saskatraz for Sunkist, the posts look oddly similar.
I want to be clear that I am not comparing Saskatraz, a legitimate line of bees, with the imaginary Sunkist line. I was making reference to the wording of the posts and the interest expressed by beekeepers in 2011, long before the fraud came to light
I am not saying he is a fraud he seems on the up and up and has the II rig to coltroal the lines...... but I am taking marketing notes
The internet is instant, and the internet is often wrong-Kim Flottum
So my take is that the OP described an observation. It's not a recommendation nor a prescription for cure.
Take it as you will or as I have...with a grain of salt, an open mind and a strong dose of cynicism. Doctors know doc stuff. We know bee stuff. Mixing doesn't always make for a good recipe.
"My wife always wanted girls. Just not thousands and thousands of them......"
Thankfully, the bees are smarter than I am. They are doing well, in spite of my efforts to help them.