I believe that the more sources customers have for local honey, the more will be sold overall. Truly local honey is rare, when people find it, there is a good chance they will buy. And continue to buy, boosting everyone’s sales.
It’s a leap of faith for many store owners, but remember when Amazon started selling stuff other than books and introduced ratings. All the experts told Bezos he was a fool- people would use his site to check a product and buy elsewhere. Not only did that turn out to be an overestimate but now that rating system is in use nearly everywhere.