The reality is that we have never done the honeybee any favours: throughout history humans have always exploited the honeybee for their own ends. Until sugar-cane plantations and sugar-beet farming usurped honey as the principle source of dietary 'sweetness', the honeybee was a vitally important creature - it still is, but now more so for it's role as a pollinator than for it's honey producing abilities. And yet so many beekeepers are still employing an out-dated paradigm - in breeding bees with the aim of producing the maximum honey harvest - when this is no longer strictly necessary for human survival.
We could very easily ease-up on maximising honey yields and focus instead upon survivability - which is where, arguably, the ambitions of BIBBA make a whole lot of sense (to me). I don't happen to share their ambitions - as the genie has been let out of the bottle for far too long - but I fully understand the thinking behind their views.