Silicon Valley's latest obsession is untreated, unfiltered water.
One store selling raw water increased the price of 2.5 gallons to $60.99, from $36.99, after a New York Times' article on the bizarre trend — and it's still sold out.
According to the "raw" or "live" water company, there has been a surge in demand.
Consuming untreated water can spread infections such as cholera, Hepatitis A, and E. coli.
Raw water prices are skyrocketing, after a New York Times' article detailing Silicon Valley's latest bizarre obsession.
In San Francisco, "unfiltered, untreated, un-sterilized spring water" is flying off the shelves.
The New York Times reported last week that Rainbow Grocery, a coop in the city's Mission District, was selling a 2.5-gallon jug from the Live Water startup for $36.99.
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