Does anyone offer samples of there honey at shows?
I'm doing an indoor pre-Christmas craft show and was wondering if I should
offer a tasting of my honey. And if so would you use just toothpicks, little spoons,
or a cracker or something. I'm sill up in the air as to weather I should try it and how
to do it.
I always give samples. I use the little plastic tasting spoons. I put honey in a clear squeeze bottle, similar to the round ketchup bottles.
I have never kept actual records on this, but I would say if you could get someone to taste my honey there is about 80% chance they buy a bottle. Some feel somewhat obligated to buy, because you spent time with them. Most will buy because they truly like raw honey, because they are usually buying store bought honey.
Think about Sam's club or Costco. There is a reason they give samples. Watch how many impulse buys they get by offering taste samples.
The fair was this Saturday and I must say that offering samples is defiantly the way to go.
Most of the customers have never had creamed honey and after they tasted it they bought!
The liquid honey, not so much, that sold without a taste.
All in all it was a great show with a lot of foot traffic and great sales and a lot of contacts.
Thanks for the advice.