I said I was not good in that department.
That's the disconnect. I don't think you're listening. There is no "department" to be good in.
You think there's some magic sales techniques, or personality, or methodology to selling honey. Kinda like there is for used cars, where you have to draw people in, convince them to buy, talk them into it. But you aren't selling used cars (or $1 candy bars for $5 for that matter). You're selling local honey. It sells itself, if you let it.
Most beekeepers are odd folks. Many are reclusive. VERY FEW are "salesmen." Myself included. But they all sell out every year. How? By putting a sign up that says "local honey" and not caring what happens. Or by going to a farmer's market and not pushing their product, but sitting back and reading a book as customers walk by. Those that want it will buy it. Those that are put off by your personality will walk by. But who cares, you don't want to sell to the ones that want to be talked into it anyway, right?
That's what everyone is trying to tell you, but instead you want to respond by saying "I don't have the personality to go to a farmer's market" or "I don't want to tell friends I have honey for sale because I'll sound pushy."
Which is fine if that's what you want to do. But these mental gymnastics and constant negativity is exhausting.
My last piece of advice: Take a piece of cardboard. Spraypaint "Honey for sale: $10" on it with an arrow pointing down. Put the sign on your front yard near the road. Put two jars of honey under it. Staple an envelope to the cardboard to put the money into. Wait two weeks. See what happens. If the honey is gone with no money, it was a life lesson. If the honey is still there, maybe it won't work. If the honey is gone and you get money but you didn't like doing it, maybe this isn't for you.
I would rather do as you and sell out every year but I am not you "yet".
First, I'd like to make it clear that I'm not a honey selling guru. I don't harvest anywhere near the volume that many others on here do. State average honey production is 29 lbs a hive. Unless I devote all my time to bees, there isn't a possibility for me to move literally tons of honey. So while I sell out every year, I don't consider that a feat or an accomplishment that's noteworthy.
Second, the whole point is that I didn't get there overnight, and I didn't get there by running mental gymnastics about personal fears and insecurities. I put a sign on the front yard. I told a friend I keep bees. People asked for honey. I gave it to them. With every sale, I got better. I branched into more markets. More opportunities. Not overnight. Not in one year. But as my markets improved, so did my harvest. So far, both track fairly well together. I harvest in June and usually sell out by April or May. Every year my harvest grows by 15-20%, but I still sell out the same time of the year. But I wasn't there in year one.
In the end, put a sign on your front yard and tell a friend you have honey. Go from there. If your personal fears or insecurities won't allow you to do that, then don't. I don't think I can make it more simple than that, with a product that literally sells itself.
"Everything you've ever wanted is on the other side of fear." - G. Addair