Beekeeping in New Zealand was not long ago run by family businesses, often one man. Then came high honey prices which were at first seen as a blessing. Then unfortunately, money attracted a new breed, corporates. They are run by people who are not beekeepers and pretty much only care about shareholder returns, beekeeping etiquette that used to exist between beekeepers is no more, and skilled beekeepers work at the bottom of the corporate pecking order as the low paid grunt.
Heard of one outfit whose directors paid themselves four million dollars each last year, while at the same time claiming they cannot afford to pay local workers so importing cheap labor from countries like Poland. Of course the imported labor has no affinity with local beekeepers and cultural norms.
NZ honey reputation has been damaged by deceptive branding and Mom and Pop operations are being put out of business by bully boy corporates, here's a news article one of many.