Since this is my first year I have no honey to sell but I think if I had I would have sold several bottles just from word of mouth. My kids are natural sellers and tell everyone how awesome backyard honey is and they too could have sold many bottles of honey that I don't have. Craft fairs, Garage sales, table or sign out by the road. Just like when I had excess eggs they either get sold or made into something.
The benefit of selling wholesale is you don't have to do the extra work of selling. You also don't have the extra $ in bottles. But the benefit of selling it yourself is higher profit, ownership in the honey and the smiles of satisfied customers.