Western New York Honey Producers - Marketing Honey Like You Mean It
Date: March 8, 2014
Time: 9:00 A.M. 11:00 (Speaker) & 11:00 noon (club business/vendors)
Place: First Presbyterian Church, 9 Paine Street (at Main), East Aurora, NY
Speaker: Jim Ochterski
Topic: Marketing Honey Like You Mean It
Jim Ochterski, a farm marketing specialist from Cornell Cooperative Extension of Ontario County, will share tips, hints, and reminders all centered around honey marketing for the small-scale producer. He will provide key points for producers and hobbyists, including:
The product: Where the bees leave off and your job begins.
Packaging/storing practices: Packing honey for marketing quality.
The label: What must be on there, and how to dress it up for sales.
The claims: Health claims, production claims, and varieties.
The business angle: Keeping track, and staying on the right side of taxes and liability
Jim will also be distributing free copies of a new guidebook he wrote, From Honeycomb to Consumer: Marketing Honey on a Small Scale in New York. This guidebook was developed for the Empire State Honey Producers Association to help the growing number of new honey producers in the state.
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