I was curious so I clicked that add link. You can scroll through a few of its pages on its ad page. Just when I thought I had seen every type of beehive- his are pretty cool looking. Its like a super big horizontal bee house with jumbo frames. Not trying to comment on the effectiveness of it, or argue his technique, just thought it was "new" and interesting.
I don't see myself buying it until I see other reviews however. The only one who has reviewed it on amazon is the editor