If you were asked to tell someone how you would describe the Honey you sell what descriptors would you use?
Tell me what kind of honey you have and how you would describe it. Is it "chocolaty"? Does it have a "bite" at the back of your tongue? Is it "smooth"? "Peppery"?
If we bottled our honey in Fancy Bottles and the wording on the label described the "tones", "notes", "subtle flavors" and such a certain clientele would pay a premium price for your honey.
Anybody want to suggest what aught to be on a jar of clover honey from Madrid, NY? Or where you live?