“Free or Flat Rate Shipping” – Opinions?

[JSL]

I was not sure where else to post such a question, so I apologize if this seems out of place here. What do commercial beekeepers think of, or what is your opinion on “Free or Flat Rate Shipping”? How much of an incentive does it provide to you when buying bulk items? I ask this from a business perspective in the sense that the “cost” is built into the product somehow, or at least some of it, but it also simplifies things in terms of ordering and billing.

Thanks for any input!
Joe

[Specialkayme]

For me, the short answer is it doesn't affect my opinion.

If there are two sellers of an item, I will compare their prices WITH shipping. If one offers free shipping, I still compare their price with someone else who doesn't offer free shipping. If one offers a product for $10 with free shipping, and another offers the item for $7 plus shipping, and shipping costs $2.60, I'll buy from the cheaper.

But there is an "ease" factor to it. If a seller's online checkout process makes estimating shipping difficult or impossible, I usually won't purchase from them. If there are two sellers, one offers a product for $10 with free shipping and another offers the item for $7 plus shipping, and the store can't estimate what shipping would be until I check out, I'll usually pass on the unknown and purchase from the one that offers free shipping. But I view that more as a deficit on the person's website that can't tell me what shipping would be, rather than an added value of free shipping.

Hope that helps some.

[Honey-4-All]

I How much of an incentive does it provide to you when buying bulk items? I ask this from a business perspective in the sense that the “cost” is built into the product somehow, or at least some of it, but it also simplifies things in terms of ordering and billing.

Thanks for any input!
Joe

Since I am fairly close to all the major supply houses this is rarely an issue. Shipping costs is usually the last thing on my mind although I do consider it when buying an item. The primary consideration I make in every purchase is as to whether the item is A1 quality and will perform better than the competitions product in the long run. A couple of bucks spent on a superior product is likely to be a better investment over time.

[Keith Jarrett]

The primary consideration I make in every purchase is as to whether the item is A1 quality and will perform better than the competitions product in the long run. A couple of bucks spent on a superior product is likely to be a better investment over time.

Very well said,Phil

[JSL]

Thanks for the input so far! If I am interpreting responses correctly, “free shipping” is not all that important in the big scheme of things. Price, value and quality are most important, which is how I tend to shop too. But, I still like the streamlined nature of free shipping, or what you see is what you get…

Thanks,
Joe

[Rader Sidetrack]

The problem with "free" shipping, from a sellers perspective, is that it tends to encourage small orders and penalize large orders. That is opposite of what most sellers really want.

In order to cover the cost of "free" shipping, the price of each product is raised slightly, to cover shipping. But then when a customer prices a large order, he is paying more on each item and may discover that a competitor who prices shipping separately has a lower delivered price for that large order. That differential encourages the customer to place his large order with a competitor. Not good!

If you are selling unique products, or at least those perceived to be somewhat unique, such as queens, then the product sellers reputation likely overrides moderate delivered cost differences with competitors. But if you are selling items that are available at multiple vendors, say for instance wax foundation, then a free shipping scheme discriminates against large orders. One way around that is to make up for it with a volume discount.

I always compare delivered price among competitors. And if a site won't display shipping cost, or requires me to "register" to get a shipping quote, I go elsewhere.

.

[VolunteerK9]

I'll admit that I do shop around for the best price but what has became more important here lately is customer service. I will gladly pay a few bucks more from a company that works hard at doing a good business with its customers.