For the original poster,
I looked around at what other local beekeepers were selling their honey for, and set my price at 25% higher than theirs, as i felt that they were to low. The market would bear my price and the other beekeepers raised their prices also. I then raised my price another 25%, and still sell out before the next season, which tells me I could raise my price again. Set a price that you feel is fair and stick to it. If the customer also thinks it is fair, they will buy. Remember you aren't selling the stuff at Walmart, you have a quality product that demands a quality price. If you set it to low, people will compare it to other low cost honey.