Re: How do you set your wholesale price?
When I started out selling honey to grocery stores I asked the store how much wer they paying for the honey on their shelves. I decided I could afford to sell it at that price too. So that's where I started. Over the years, once my brand was established in markets in my area, I raised prices and sold more honey each year, even after raising prices.
Look at the cost of the jar, the cap, and the label and then decide what you want for your honey. Total all that together and see if you think you can sell honey for that and make a profit. I like round numbers, sorta. So once you come up w/ a number round up to a number you can multiply easily.
"It's not what you look at that matters, it's what you see." Henry David Thoreau, Mark B