Re: How do you set your wholesale price?
As a craftsperson I can say that selling your work to retailers removes the work of selling it from you. Selling does not come without cost. With that you must realize what you are selling at a lower price for. and that is they do the selling. That means you product sells. That is far to often not the case. I have had my work in several stores and none of them will sell it yet. I can take the same goods back when I am doing a show and sell it within hours. So at the very least make sure you get what you are paying for.
Stand for what you believe, even if you stand alone.