There is a whole lot of complaining going on...but tell me....who else (anywhere) is doing anything to secure a premium price for a premium product FOR THE FREAKING PRODUCER? Anyone? Really? No one?
Jim wants to have the high quality of his honey be recognized...but the people that buy it and market it don't...they want to pay commodity prices for it....well under $2/lb? That sounds like a great system
What everyone else is advocating is the status quo....where good quality honey is sold as a commodity in competition with crappy honey. You are all welcome to that market model if you like....a race to the bottom...the most profit is made by buying the lowest quality honey possible and marketing it as the highest....and there is really no mechanism or force to stop this.
If you have a different vision...then I say follow it. Keeping bees without treatments is important to me (whether or not they are "small cell" isn't). I've got a business model that allows me to spend my time supporting exactly what I believe is important, support others that share my vision, and we've been lucky enough to find a customer base that is willing to support our vision. I'm not sure what you all should be doing, but I'm pretty happy doing what I'm doing, and I feel just fine about it.