for what it is worth, i price my honey a little higher than most others in my market.
and i still don't think it is selling for what it should, given all that goes into bringing it to market. i am inspired by dean and ramona's approach, and i plan to adopt some of their ideas for marketing next year.
i don't disagree with selling the customer/distributor on the fact that much expertise, great care, and a whole lot of sweat was involved to make it possible to hand them that jar of honey, and that they can be confident that it is the real deal and without contamination. we should all do that.
i don't agree with using treatment or no treatments as the distinquishing criterian, and would take the time to explain to a potential customer that it is not a litmus test. i hope that no one is promoting such a thing.