Re: $1 an oz how do ya do that?
Marketing is an extremely complex subject. That is probably why you can get things like college degrees and people are paid their entire careers just to manage it. It is also an in exact science. Meaning they can see how it works but cannot predict it very well or even know why it works the way it does.
So what does it have to say about $1 an oz or higher honey and why people will pay that. Basically what is known is that they will. And the higher the price, if you are doing the right things, is better.
A real case of what goes on in the brain of a person that selects honey that is priced 4 times what it is really worth is not that the honey is worth 4 times as much. It is that they are. And it is important to understand this when marketing to this customer.
SO get this picture.
A Caribbean sunset with a super model figured woman lounging on a rock wearing a top fashion bikini covered in a silk shawl. laying back while her muscle bond sex slave man drips honey on her lips. and that honey is yours. And she is worth every drop.
It is like $1000 a bottle wine.
I sell pens and I once showed my top of the line most expensive pen to a person. It was priced at $700. they asked me if I mad anything they would be interested in. I asked what they woudl be interested in and they said anything over $2500. This person would literally be embarrassed to pull out a pen to sign something that was not unmistakable worth over 2 grand. I told him no but I could get him something. He eventually bought a mammoth ivory pen enlayed with ebony and Opal. It was costume made with the materials selected specifically for his pen. where the opal came from. the exact piece of Ivory etc all had connections to him and his life story. It was a very easy story to tell as he pulled the pen from his pocket and had his 20 seconds to point out his obvious importance in owning such an instrument.
So that is just one example of how the human and buying actually work.
What made the pet rock such a hit. Truth is nobody really knows. But you had to have one. and it had to be authentic. and that is probably where it lies. I have an authentic. Authentic rock? No Authentic Pet Rock. It is like a source of pride to have paid money for a stupid rock. But it works.
Significant Minority vs Insignificant Majority, 20% of causes produce 80% of the effects.