Re: Looking to buy treatment free honey
Who is hiding information? How big a label should I put on my jar? Should I add a book to my label to tell people exactly everything I do? When you get into selling honey, are you going to put on your label in big RED letters. "I never put any chemicals in my beehives. I have no control over what chemicals the bees bring into the hives themselves."
Consumers in general do not care. Otherwise there would be Chemical Content Labels on Carrots and Grapes.
Look, marketing is not a nasty word which means lying. Let's start with that. I don't think you understand how to market what you make. Clearly Bare Honey does. "Beyond Organic". Now that's a claim which would appeal to a consumer who thinks they are smart and discerning, who simply want someone to tell them what they want to hear so they don't have to delve deeper into how some honey was produced.
If any of my customers (I know you weren't going after me, personally) asked me I would tell them what they want to know. So far my customers want to know if there is honey in the jar. By simply labeling the jars HONEY, am I lying by omission?
Just because something is new to you, doesn't mean it is new, or revolutionary. Mark Berninghausen