I think everyone would agree the environment is contaminated, the consumer who looks for "organic" foodstuffs understands that its just the way it is and you either eat or die, but what they are looking for is food that was produced intentionally without chemical contact. Its surely not completely chemical free, but it is assumed to be better than the average product on the shelf. Honey is surely not pure, but we still use the word "pure" on our labels, because its the best we can do, and who is going to nit pick about the truthfulness of what our label says. Organic is a feel good word. John