Re: Costco Honey
I found this in regard to the suggested deception of the wording "Product of the US"
This is a quote from "Complying with the Made in USA Standard" which can be read in it's entirety here.
A Made in USA claim can be express or implied.
Examples of express claims: Made in USA. "Our products are American-made." "USA."
In identifying implied claims, the Commission focuses on the overall impression of the advertising, label, or promotional material. Depending on the context, U.S. symbols or geographic references (for example, U.S. flags, outlines of U.S. maps, or references to U.S. locations of headquarters or factories) may convey a claim of U.S. origin either by themselves, or in conjunction with other phrases or images.
Example: A company promotes its product in an ad that features a manager describing the "true American quality" of the work produced at the company’s American factory. Although there is no express representation that the company’s product is made in the U.S., the overall — or net — impression the ad is likely to convey to consumers is that the product is of U.S. origin.
Brand names and trademarks
Ordinarily, the Commission will not consider a manufacturer or marketer’s use of an American brand name or trademark by itself as a U.S. origin claim. Similarly, the Commission is not likely to interpret the mere listing of a company’s U.S. address on a package label in a non-prominent way as a claim of U.S. origin.
Example: A product is manufactured abroad by a well-known U.S. company. The fact that the company is headquartered in the U.S. also is widely known. Company pamphlets for its foreign-made product prominently feature its brand name. Assuming that the brand name does not specifically denote U.S. origin (that is, the brand name is not "Made in America, Inc."), using the brand name by itself does not constitute a claim of U.S. origin.
Representations about entire product lines
Manufacturers and marketers should not indicate, either expressly or implicitly, that a whole product line is of U.S. origin ("Our products are made in USA") when only some products in the product line are made in the U.S. according to the "all or virtually all" standard.
Does the FTC pre-approve Made in USA claims?
The Commission does not pre-approve advertising or labeling claims. A company doesn’t need approval from the Commission before making a Made in USA claim. As with most other advertising claims, a manufacturer or marketer may make any claim as long as it is truthful and substantiated.
First this disproves the assumption that any other wording or even implied message other than the exact words Made in the USA are not enforceable.
It seems to me that the wording used by Costco is clearly a claim that the product is made in the USA. If so I am fairly certain this will come to the attention of the Federal Trade Commission. For those that do not think so, perhaps you should take it upon yourselves to bring it to their attention. The Commission has the power to bring law enforcement actions against false or misleading claims that a product is of U.S. origin.
Notice the semi quote in bold says US Origin which significantly broadens the range of words or phrases that it can regulate. All the way up to determining a product is in violation for no more than what it implies.
I really don't think Costco and their teams of lawyers are going to be off guard on this one.
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