Re: Are we getting in our own way?
I simply see that to many people want the definition of Local to be a benefit to them. So they stretch the meaning of it. Right up to the idea that local means the beekeeper lives somewhere in the vicinity so support local business. I know one seller that wants it to mean he is selling honey in that town regardless of where he lives or the honey was produced. He travels well over 100 miles to attend certain markets but still markets his honey as local. I asked him about it and he does have his own convoluted definition of what local means.
The result of the above sort of behavior is that the customer now expects to be deceived. and it is in this way the beekeeper has harmed themselves. So in a different way I agree. Honey sellers need to step away from the local angle because they are not really willing to live up to it in a way that maintains confidence in their customer.
Stand for what you believe, even if you stand alone.