Re: How to compete?
If you set a price per lb on the honey and then add the cost of the bottle it has somewhat of a built in discount.
For example a 1 lb plastic honey bear costs 79 cents so if the honey price is set a $6 per lb the final price is $6.79
A 1 gallon (12 lb jug) costs $1.79 the final price would be $73.79 per gallon. not $81.48 which would be the total if you multiplied 6.79 times 12.
Other things to consider charging for.
Cost of label
The time required to fill the bottle in the first place.
cost of market fees, transportation and your time to make the honey available.
taking materials times two is a good way to add these extra charges. so a $0.79 cent jar actually adds $1.58 to the cost of a lb of honey. $1.79 adds $3.58 to a gallon jug of honey.
this is just a rule of thumb way to account for these additional expenses. it also makes an automatic discount if a customer provides their own jar and comes to my house to buy the honey. In that case the entire price drops to simply $6 a lb and I wave any other costs to myself just because of convenience to me. I avoid a lot of time, work and hassle by selling it at my door.
Significant Minority vs Insignificant Majority, 20% of causes produce 80% of the effects.