Re: I need tips for selling honey at farmers market
Sales at markets in general.
You want your display to attract attention. Observation hives. It just looks good etc. Folks look around at sales and you want their eye to see something worth a closer look in your set up.
Have you shared your plan to set up be their a couple of hours and then scoot with the promoter of the market? Many require you be there for all the hours of the sale for example. You may not have that problem if the promoter is having trouble filling space. Would be the first sign to me a market is not worth attending though. Remember it is the promoters job to bring you customers.
When I think of a honey display I think of old and they look old wooden tables. checkered table cloths and nice looking containers that woudl make a presentation as a gift or setting on someones table at home. Lower priced or bulk honey can be sold but I woudl not want it up front and the first thing people see.
Keep a display looking full but do not offer an over whelming variety. You don't want to look like you just drug a few jars of honey out of the garage and decided to try and sell them.
Smile ans say good morning to everyone. Nod your head at them and ask how they are doing. many more will stop and look at your honey. they ask a question or two. They are already thinking "Do I want some honey"? all you need to do is help them decide the answer is yes. Listen for what they are thinking in what they say. are they looking for a gift? Are they really not a honey user but think they should be? Are they avid honey eaters and looking for a better price or product, more convenient source etc. Are they a honey producer interested in where to get those nice looking bottles? Many people get irritated with that one. I don't, they can get those bottles from me. at a slight mark up of course. Some will indicate interest in keeping bees. Be very friendly because word get around. Btu a sale always takes priority over a nice chat. Handle both without putting off either. include your buying customer int eh chat long enough to make the sale. People buy from people they like and they decide if they like you in about .025 seconds.
Everything gets darker, as it goes to where there is less light. Darrel Tank (5PM drawing instructor)