Re: Honey Label Question
Well, I see there is a "Furnace Creek" dam in Robesonia, so it seems likely that there is also an actual Furnace creek. That makes most of the Furnace Creek Forge name a "place name" or geographic location.
One perspective on marketing honey from small apiaries is to focus on "local" as much as possible. Local honey is often percieved to have a higher value that just "honey".
Beyond that, in today's market, a forge is generally perceived to be a small business. That's another plus for the current name. And then there is cross marketing - people who have enough discretionary income to spend on your forge products likely also could afford honey priced higher than "mass market" honey.
So I'd definitely keep the Furnace Creek Forge name for the honey labels.
--- Victor Hugo - "Common sense is in spite of, not the result of, education.”