Re: Too many turning to the internet?
Last I checked the internet is not a great venue for selling. And yes I have owned a web site offering items for sale. IF I where to try and sell bee related items on the net it is forums such as this that woudl get my attention. IF I want to sell bee products such as honey then I want to find groups with people that would be in that market. That is the only really effective way I have found to sell on the net. One advertiser here, a local beekeeper is getting some business from me. Other suppliers have gotten my business as a direct result of information I have gotten here. I believe that forums are a far more powerful marketing tool than suppliers have yet realized. Otherwise it has been shown people use the net for information gathering but still prefer the hand on shopping at a store to purchase.
build a web site so that it is convenient to show others what you have. but you still have to get personal with your customer, actually speak to them etc. pictures do not sell products. web sites do not sell products, salespeople sell products and that will never change.
I make writing pens and a sale can take as much as a year. I had a web site that consisted of over 50 pages. Not one person every just looked at my site and selected a pen to buy. there was always a lengthy back and forth of me finding out what they where lookign for and then directing them to the best selection for them.
How this translates to bees. talking to a customer and recommending to them what will fit there need. an 8 oz jar of honey or a 1 lb jar. Do they need a package or a nuc? 8 frame, 10 frame, med, deep? you name it they have questions. and no web site ever answers all the questions. when they don't customers go somewhere else looking for the answers. That is why I think sales on forums such as this work better.
Significant Minority vs Insignificant Majority, 20% of causes produce 80% of the effects.