View Poll Results: Free shipping or lower advertised price?

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  • Free shipping

    20 80.00%
  • Lower price

    5 20.00%
Results 1 to 14 of 14

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  1. #1
    Join Date
    Feb 2009
    Mansfield, OH

    Default Equipment pricing free shipping vs lower price???

    I am wanting to get some feedback on the way companies price out there equipment for everyone. I plan on re-doing my prices the first of the year and one of the hurdles I can't decide on is the free shipping places are starting to offer or another price with out shipping factored in.

    Now we all know that places with free shipping "pad" there prices a little to offset some of the shipping cost. While this may help people far away from there plants it may also make it more expensive to buy from a certain supplier for someone who would be closer and who would have otherwise saved on shipping cost.

    On the other hand people hate to go through a checkout only to get hammered with shipping charges at the end and be dis-appointed in the end. The reverse of the scenario above someone closer to the plant may however save a few dollars on the shipping that would have otherwise been factored into the product.

    There is also the "easy factor" of seeing one number knowing thats what it is going to cost and being done with it as well.

    So in general what do you guys preffer and why? Would you be more enticed to buy a 11-12$ box that screams free shipping, or a 7-8$ box that will eventually get shipping charged to it???

  2. #2
    Join Date
    Oct 2011
    Clark county, Illinois, USA

    Default Re: Equipment pricing free shipping vs lower price???

    I like simple. Maybe its the lazy american in me. I will usually shop around at 5-6 sites before I make a purchase and usually wont go to the trouble to find out what the shipping cost is gonna be if 2 or 3 of them offer free shipping. I'll just go with the cheaper of those.

  3. #3
    Join Date
    Sep 2007
    Battle Ground , Washington, USA

    Default Re: Equipment pricing free shipping vs lower price???

    I like the free shipping even with the padding. I'm no where near any big stores. Shipping clear out to washington is a killer. Some things I just pic up local, but free shipping on 50lbs of pollen is nice. I also look around to 3-4 different places but so far its a better deal . A $100 order can cost me between $25_$50 to ship
    I'm not tense, Just terribly, terribly alert!

  4. #4
    Join Date
    Mar 2011
    DeSoto County, MS, USA

    Default Re: Equipment pricing free shipping vs lower price???

    If my order is close to $100 or over and shipping is free that is where I go for my purchase. If my order will not qualify for free shipping due to the size of the order I will order from the business with the lowest price.


  5. #5
    Join Date
    Sep 2011
    Reno, NV

    Default Re: Equipment pricing free shipping vs lower price???

    The issue is really one of marketing and what works. That is determined by the mind set of the consumer. Right now "Free Shipping" is the thing consumers are looking for. It is surprising how many people will choose simplicity over price though. Make your checkout easier for example would probably net more results than which way you price your goods. It is easier to price compare when the price you list is the full price. Few customers will actually go to the trouble to know shipping costs but are very aware they vary widely. This causes a low price to be suspect.

    Low prices are suspect for other reasons such as quality issues. Due to this listing a below norm price can be as counter productive to sales as a price that is to high. It stinks but there is a sweet spot.

    I personally find that "Free Shipping" makes a purchase simpler (A good thing) Even though I know the cost of shipping has been added to the merchandise. It is not about getting out of paying for something. It is about knowing what to expect to pay out of pocket.

    Clicking off the shopping cart before the purchase is processed is a big problem with web sales. including the cost of shipping in your up front price is a powerful way to combat that.

  6. #6
    Join Date
    Dec 2002
    Medford, Oregon

    Default Re: Equipment pricing free shipping vs lower price???

    Interesting perspectives. I recently got hosed on some shipping, ended up paying almost twice the purchase price in shipping.

    I prefer free shipping, but if there's a good chance of a deal, I will go all the way through the checkout process to find what the shipping cost is to make sure. On the other hand, I need to start buying in bulk. At a certain point it doesn't matter as much. However, I understand few have the need to do that.

    Cheezer, I like your straight forward pricing, but some bulk discounts would be nice, unless you're not interested in selling bulk.


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