Over the years, I've sold honey many ways...parked along side the road, flea markets, farmer's markets, feed stores, grocery stores, health food stores, gourmet food stores, gift shops, etc. Never bulk wholesale though.
I've been out of the loop for a few years and I'm curious what percent of profit a typical GROCERY STORE expects to make today from honey sales. I have several local stores wanting to buy my honey and I want to make sure that I price it correctly. I want to make maximum profit, and I don't want to undercut another producer either.
The last time I sold to grocery stores they expected to make somewhere between 20-30percent profit (not to be confused with mark-up), and usually closer to the higher end.
What are you finding in your area? Thanks in advance for your feedback.