Re: best sellers and worst selllers
Don't pour your molds at too high of a temperature. The higher the temperature, the more pronounced the hollow/valley and more shrinkage. Also, the poured molds should cool slowly..........room temperature makes a difference. You may want to cover your poured molds to help them cool slowly. However, don't make the mistake of pouring too cool or that will cause other difficulties....... like lines in the exterior finish of the candle or it may stick somewhat to the mold. Big 3" wide pillars pour differently than tapers, votives or narrow 1-1/2" pillars for example. Keep track of the best temperature for each mold. You can write on the mold the best wick size and best pour temperature. I just poured a 3x9 pillar and after taking it out of the mold, saw the parallel lines along as I had poured. That means, I need to either heat up the mold or pour hotter wax or both!
I do not scent my candles. They already have a honey scent and I sell based on that naturalness. I prefer not to color my wax, but eventually just dipped the final candle in colored beeswax as people do like color. I feel the candle burns better without solid color throughout. Tapers and votives dip really well in colored wax. I have also dipped the tall pinecones and evergreen trees.
As you learn, write notes on what works best so you can refer back to them. You won't remember everything.
Disclaimer: I am not a doctor. Anyone practicing Bee Venom Therapy should proceed at their own risk.