I don't do Farmers Markets, I wholesale by direct store delivery. The few times, two actually, that I have spent the day selling honey, I had both, what I would call a good day and a not so good day. The not so good day was really a three day weekend at a Bluegrass Music Festival, so I got to listen to and see some really good performances. I can't say that the good day netted me much profit.
So, my question is, even if you are selling honey at a really high price, are you being profitable? I have friends who spend two days a week at a market selling nothing but honey. I often see them standing alone when I drive by w/ my van on my way to a store.
It seems to me, that if one is trying to make a living selling honey, that Farmers Markets would be a distraction from more profitible beekeeping. I can see that if you don't ower anyone anything and don't live off of your bees, that you would have plenty of time to spend taking in a small amount of money compared to what you could make doing something else. So, there must be reasons other than profit for why so many people do sell honey at Farmers Markets.
Today I drove 277 miles delivering honey and took in $15.18/mile in 10 hours. I'd love a day like that every three week. But I don't get them. Not as often as I'd like.