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  1. #41
    Join Date
    Aug 2006
    Location
    Danbury, CT
    Posts
    2,887

    Default Re: Drop the word "Apiaries" from business name

    Quote Originally Posted by sqkcrk View Post
    Now he wants me to change the Squeak part and think about selling things other than honey. I told him that I wasn't making enuf profit and this is what he comes up w/. I did also say that I didn't think that I could raise my prices 25% to make the profit that I would like to have.
    My buddy owned a a building supply store and when the economy started heading south he hired a "pro" to come in and consult him on increasing his profit margin. The "pro's" advice was for him to diversify and cut out the middle man, buy a portable sawmill and start milling his dimensional lumber himself.

    He looked at him and asked if he knew what kiln dried and graded meant in the building supply business? Then informed him he didn't need his services any longer.

    I think shortening the name isn't a bad idea. But use a graphic to advertise what you sell... A picture is worth a thousand words
    Always question Conventional Wisdom.

  2. #42
    Join Date
    Oct 2003
    Location
    Jenison, MI
    Posts
    1,514

    Default Re: Drop the word "Apiaries" from business name

    My $.02...
    I don't think it matters all that much.

    Honestly, 6 years ago if you'd have asked me, I'd have guesses that an apiary is where they keep cages full of monkeys. (aviary for apes!)

    I think if your customer is wholesale, in the business of bees, then it makes sense.

    If you are targeting retail, and putting your name on the bottles, and that is your focus, it would make just as much sense to leave it off.

    If you are trying to do everything, then leave it on. That makes it easier for beekeepers to identify you on the internet and in print. The average retail customer might not know what a Squeak Creek Apiary is, but who cares, its obvious it is honey. And chances are on the front you have in big letters "Squeak Creek Honey" anyway, NOT "Squeak Creek Apiary Honey.

    Rick

  3. #43
    Join Date
    Dec 2005
    Location
    Volga, SD
    Posts
    2,790

    Default Re: Drop the word "Apiaries" from business name

    Weird concept, to my way of thinking. Dropping identifiers off the name that is. By his way of thinking, are you down to just "Creek" as a name? Or should you just go to "Honey?"

    I think you need to stick with the name you've been using. You must have some brand identity already in your markets. And "apiary" in the name is no different than "dairy," just not as widely known at this point.

  4. #44
    Join Date
    Jul 2004
    Location
    Seattle, Washington State
    Posts
    4,398

    Default Re: Drop the word "Apiaries" from business name

    a lot of us seem to be missing the whole point of a business name. It is an identity.... and FOR YOU.... but for your customers.... customers to understand who you are and what you do.

    in the marketing world, you have to spell it out to your customers.... what you do. In marketing, it is better to use simle terms to identify.... like xxxx honey farm..... or xxxx raw honey. It is much easier to remember.

    Remember.... (the name) is for customers..... not for us as beekeepeers
    Chef Isaac..Culinary Arts and Honey are a sweet mix! http://www.sweetascanbeehoneyfarm.com & http://www.adoptahive.info

  5. #45
    Join Date
    Aug 2006
    Location
    Danbury, CT
    Posts
    2,887

    Default Re: Drop the word "Apiaries" from business name

    Sue-Bee doesn't have "honey" in its name.

    nor does Beemaid
    Always question Conventional Wisdom.

  6. #46
    Join Date
    Jul 2004
    Location
    Seattle, Washington State
    Posts
    4,398

    Default Re: Drop the word "Apiaries" from business name

    no.... they have the word "bee". understandable and cleanr (somewhat)
    Chef Isaac..Culinary Arts and Honey are a sweet mix! http://www.sweetascanbeehoneyfarm.com & http://www.adoptahive.info

  7. #47
    Join Date
    Jan 2010
    Location
    Ithaca, NY USA
    Posts
    1,550

    Default Re: Drop the word "Apiaries" from business name

    Here, the word Honey is bigger than Sue Bee



    PS

    Check out their cool web sites:

    http://www.suebee.com/

    http://www.suebeebuzz.com/

  8. #48
    Join Date
    Jan 2010
    Location
    Ithaca, NY USA
    Posts
    1,550

    Default Re: Drop the word "Apiaries" from business name

    Here's another one where the Honey is even bigger than the brand name


  9. #49
    Join Date
    Dec 2008
    Location
    Clearwater, Florida, USA
    Posts
    128

    Default Re: Drop the word "Apiaries" from business name

    How about "Squeak Creek Top Bar Hives" or Squeak Creek Langstroth (you never heard of it) Honey" ?

    Ok, I do agree with some others, if you don't have a personal connection to the name that you personally relate to then you will feel like a sell-out in the end. People can sniff out marketing pretty well too, so an honest pulse test for yourself is usually more effective in the end.
    Tropical Urban Garden Honey
    www.musashithebee.com

  10. #50
    Join Date
    Dec 2005
    Location
    Brasher Falls, NY, USA
    Posts
    27,755

    Default Re: Drop the word "Apiaries" from business name

    I believe that the word Honey is supposed to be bigger than any other word on the label, by label law. The product has to be promonent. I could be wrong.
    Mark Berninghausen To combat Ebola, please consider supporting http://www.doctorswithoutborders.org


  11. #51
    Join Date
    Dec 2008
    Location
    Clearwater, Florida, USA
    Posts
    128

    Default Re: Drop the word "Apiaries" from business name

    At least in Florida, and I believe the labeling law is a US thing, not by State, the NET WT. thing must be no smaller than twice the size of .....wel heck I forget the exact details. Once we did it right on our own labels, I forgot what the exact requirements were. It did become far easier when I found out that the label requirements can be on the back of the honey jar. So we have a decorative label on the front on some and some the label is large enough to just include it all on the front.

    Again, I'm fuzzy on how we did it originally since it's been more than a year, but the only requirement was to show a local address and or phone number...some way for the inspector people to get ahold of the bottler if they wanted to check up on them, or consumers for that matter. There are some links for resources on each exact detail but it wasn't as onerous as it at first sounded to me when I first looked into it.
    Tropical Urban Garden Honey
    www.musashithebee.com

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