Page 1 of 2 12 LastLast
Results 1 to 20 of 51

Hybrid View

  1. #1
    Join Date
    Dec 2005
    Location
    Brasher Falls, NY, USA
    Posts
    27,664

    Default Drop the word "Apiaries" from business name

    I am taking a small business course and the instructor thinks that I should drop the word "Apiaries" from the name of my business, Squeak Creek Apiaries. His line of thinking is that the word Apiaries is hard to say and most people don't know what it means and says about the business. He wants me to think of the brand as being Squeak Creek. Not even Squeak Creek Honey Company, just Squeak Creek. I think I understand where he is going w/ this. I just thought that I would ask y'all.

    Any thoughts?
    Mark Berninghausen To combat Ebola, please consider supporting http://www.doctorswithoutborders.org


  2. #2
    Join Date
    May 2008
    Location
    Snowmass, Colorado, USA
    Posts
    2,496

    Default Re: Drop the word "Apiaries" from business name

    We went with "Bee Farm". People can get an image of what that is. I personally think you need "Squeak Creek Honey" as a minimum. Just seeing Squeak Creek by itself I would think it had something to do with mice. Another way to go about it is keep Squeak Creek Apiaries as the business name but have a DBA (Doing Business As) of Squeak Creek with your bank so when writing out checks or invoices to your business you can just use Squeak Creek if you want to.
    Life is tough, but it's tougher when you're stupid.” John Wayne

  3. #3
    Join Date
    Jun 2008
    Location
    Quapaw OK USA
    Posts
    262

    Default Re: Drop the word "Apiaries" from business name

    I would at least put HONEY in it.at the same time the word APIARES might not know what it is but would try to find out then it might bring in business becuse it does have a different name.. Just SqueekCreek alone don't sound good

  4. #4
    Join Date
    Dec 2003
    Location
    Bismarck, ND USA
    Posts
    512

    Default Re: Drop the word "Apiaries" from business name

    I disagree (just my humble opinion) with dropping "apiaries" from your business name. Our company name is "Stewart Apiaries". I decided on this for a few reasons: sounds a bit more dignified & professional (to me, at least) than "Honey Farm" (and I really don't own a "farm"). We also do more than produce honey, I consider ourselves stewards of the land we place bees on/near, in addition to providing pollination services. Also, educating people in terms of expanding their vocabulary (again, IMHO) is never a bad thing. I think the term "apiary" may intrigue some people and increase their interest as they may not know what it means.
    Gregg Stewart

  5. #5
    Join Date
    Jun 2009
    Location
    Malabar, FL
    Posts
    1,268

    Default Re: Drop the word "Apiaries" from business name

    Quote Originally Posted by Gregg View Post
    I think the term "apiary" may intrigue some people and increase their interest as they may not know what it means.
    I agree, people are always asking me "what is an apiary"? They see my hat or t-shirt and ask, it actually happens very often. I see it as an opportunity to educate, promote my business (answer is followed with business card), promote beekeeping, and talk about bees.
    A government large enough to provide everything you need is strong enough to take everything you have. T. Jefferson

  6. #6
    Join Date
    Jan 2009
    Location
    piedmont, KS
    Posts
    242

    Default Re: Drop the word "Apiaries" from business name

    I think that would depend on if your primary product is going to be bee related. First of all how in the world is anyone going to know squeek creek sells honey. With apiary, its pretty much a given that you have bee related products.
    With squeek creek honey it only says that you sell honey. doesn't say that you are a apiary. Lots of stores sell honey but don't sell bees.

    So Squeek creek apiary in use says hey i've got bees, i've got honey, i've got pollen, hives, ect ect ect.......
    But most important it says your professional.

    So what if people don't know what apiary means. IF they run across it, and dont' know what it means, that a lot of the time will cause them to come see what it is.
    Last edited by Barry; 02-09-2010 at 10:50 AM. Reason: excessive quoting

  7. #7
    Join Date
    Sep 2009
    Location
    Wadmalaw Island, South Carolina, USA
    Posts
    13

    Default Re: Drop the word "Apiaries" from business name

    Have you considered a tag line? They are useful in clarifying purpose/brand...

    Squeak Creek Apiaries--
    Your local supplier of products from the bee hive

    Something like that will allow you to retain your name and educate your market.

    Just a thought...

  8. #8
    Join Date
    Jan 2010
    Location
    Ithaca, NY USA
    Posts
    1,549

    Default Re: Drop the word "Apiaries" from business name

    how 'bout Squeak Creek Skeps? that'll keep 'em guessin'

  9. #9
    Join Date
    Jul 2006
    Location
    Worcester County, Massachusetts
    Posts
    3,681

    Default Re: Drop the word "Apiaries" from business name

    first of all, what are the "qualifications" of the instructor? is he running a small business and making time to teach a class to give back to the community, or is he a teacher?

    second, whether or not you have "apiary" in the name is secondary to your feelings about it. if you like "apiary", then use apiary, you will be better at selling it. if you drop the word, you will remember dropping the word every time you say or write "squeak creek".

    i don't know if this has been the focus of the class so far, or the one thing that you are having trouble with. if there is too much focus on the name, then run away quickly.

    deknow

  10. #10
    Join Date
    Jun 2007
    Location
    mineral county,Montana USA
    Posts
    812

    Default Re: Drop the word "Apiaries" from business name

    i would keep it. with out it you seem like one of those ambigous companies that contracts for gov. jobs. halliberton, plum creek, monsanto, you don't want to be mysterious. ours is rivulet apiaries

  11. #11

    Default Re: Drop the word "Apiaries" from business name

    so his rationale is that because some people may have a limited vocabulary, you should simplify your name to something said persons can contend with?

    Whatever happened to the notion that people will rise to expectations and creating opportunities to educate.

    I think keeping "apiaries" on the card gives you a starting point to educate people.

    Once the discussion is started to explain "apiary" it could take the person to a whole new interest level or at least a better education on bees than they had till they met you.

    just my two cent

    Big Bear
    No, I am NOT a bee "Keeper". Anything I post is just my opinion. Take it easy and think for yourself.

  12. #12
    Join Date
    May 2008
    Location
    Fresno California USA
    Posts
    2,479

    Default Re: Drop the word "Apiaries" from business name

    How many times can you Squeek Creek over and over and over? I get tongue tied on the second one.

    OK, carry on.

  13. #13

    Default Re: Drop the word "Apiaries" from business name

    im struggling with the same question. my company na e is honey tree apiaries. I could shorten it to honey tree, my bank already accpts checks made out to honey tree. I do have honey in the name, but there are pre schools named honey tree, and it invokes thoughts of pooh bear. I think having the word apiaries in the name sets me apart from thoes entities. also people do have to ask "what does apiaries mean". that is the start of a conversasion which may end up as a sale. I think im going to keep it.

  14. #14
    Join Date
    Dec 2008
    Location
    Clearwater, Florida, USA
    Posts
    128

    Default Re: Drop the word "Apiaries" from business name

    How about "Squeak Creek Top Bar Hives" or Squeak Creek Langstroth (you never heard of it) Honey" ?

    Ok, I do agree with some others, if you don't have a personal connection to the name that you personally relate to then you will feel like a sell-out in the end. People can sniff out marketing pretty well too, so an honest pulse test for yourself is usually more effective in the end.
    Tropical Urban Garden Honey
    www.musashithebee.com

  15. #15
    Join Date
    Dec 2005
    Location
    Brasher Falls, NY, USA
    Posts
    27,664

    Default Re: Drop the word "Apiaries" from business name

    Quote Originally Posted by deknow View Post
    first of all, what are the "qualifications" of the instructor? is he running a small business and making time to teach a class to give back to the community, or is he a teacher?

    deknow
    He is the Director of Innovation and Entrepreneurship at Clarson University School of Business.

    I'm not having "trouble" w/ it, it's just something that he has brought up for me to think about. I have been operating under this name for 20 some years. I'm really hesitant about messing w/ something that is as recognized as it is. It took me some time to get the local NPR station manager to not call it Squeaky Creek Apiaries. I don't know if they could handle just Squeak Creek.
    Last edited by Barry; 02-09-2010 at 04:45 PM.
    Mark Berninghausen To combat Ebola, please consider supporting http://www.doctorswithoutborders.org


  16. #16
    Join Date
    Jan 2009
    Location
    piedmont, KS
    Posts
    242

    Default Re: Drop the word "Apiaries" from business name

    Quote Originally Posted by sqkcrk View Post

    I'm not having "trouble" w/ it, it's just something that he has brought up for me to think about. I have been operating under this name for 20 some years. I'm really hesitant about messing w/ something that is as recognized as it is. It took me some time to get the local NPR station manager to not call it Squeaky Creek Apiaries. I don't know if they could handle just Squeak Creek.
    IF you have had your name for 20 years, i wouldnt' mess with it. Its known. Like the old adage don't fix it if it ain't broken.
    It is annoying when they don't get the name right. :|

  17. #17
    Join Date
    Dec 2005
    Location
    Brasher Falls, NY, USA
    Posts
    27,664

    Default Re: Drop the word "Apiaries" from business name

    Pissed me off the first few times. Then I let it go. Well, after I called Martha and reminded her that she didn't mispronounce other underwriters names. They don't do it anymore.
    Mark Berninghausen To combat Ebola, please consider supporting http://www.doctorswithoutborders.org


  18. #18
    Join Date
    Sep 2008
    Location
    Corryton, Tennessee, USA
    Posts
    578

    Default Re: Drop the word "Apiaries" from business name

    Quote Originally Posted by sqkcrk View Post
    I am taking a small business course and the instructor thinks that I should drop the word "Apiaries" from the name of my business, Squeak Creek Apiaries. His line of thinking is that the word Apiaries is hard to say and most people don't know what it means and says about the business. He wants me to think of the brand as being Squeak Creek. Not even Squeak Creek Honey Company, just Squeak Creek. I think I understand where he is going w/ this. I just thought that I would ask y'all.

    Any thoughts?
    Well, I kinda agree on the apiaries bit, but I think Squeak Creek doesn't give anyone a clue of what you do either, so I think maybe Squeak Creek Bees might work, or Squeak Creek Honey (leave Company off, it makes it too long).

    WAIT!!! I got it! Squeak Creek Beek

  19. #19
    Join Date
    Jan 2007
    Location
    berkshire county MA
    Posts
    1,472

    Default Re: Drop the word "Apiaries" from business name

    It's much harder to say squeak creek than apiaries. We call our business Berkshire Farms Apiary. We live in the Berkshires, keep bees, and most of our hives are on farms so the name says it all. I vote for keeping the Apiaries in your name.

    ps: I'm glad you aren't starting a kennel club

  20. #20
    Join Date
    Jun 2008
    Location
    Sacramento,California,USA
    Posts
    3,789

    Default Re: Drop the word "Apiaries" from business name

    I think the "expert" was more concerned with the way the words rolled off the tongue. Have you thought of Squeaky Creek Bees? I was thinking of Rays Bees for my name. I think Squeaky Creek Bees has a good roll to it.

    Oh, sorry, I just read page two. No, since you've had the name for 20 years already, I agree to not changing the name. You're already known, no need to be changing things that is already working well.
    “When one tugs at a single thing in nature, he finds it attached to the rest of the world.” – John Muir

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Ads