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  1. #1
    Join Date
    Jan 2007
    Location
    berkshire county MA
    Posts
    1,472

    Default the power of e-mail sales

    I sent out a quick e-mail to about 15 or 20 peopel this morning with my price list for honey, candles,lip balm and hand salve. Went shoping with my wife and when I got back I checked my email and had over $250 in orders waiting. It ended up being a good way to get the word out.

  2. #2
    Join Date
    Jul 2004
    Location
    Seattle, Washington State
    Posts
    4,398

    Default Re: the power of e-mail sales

    Berk:

    In general, people discount looking back on their past clientel. I have done tons of research on marketing and sales. It is one of my favoorite subjects. Focusing on current customers (versus getting new customers) will always pay off ten fold.

    We send out a simple newsletter every month. Take a look:

    http://archive.constantcontact.com/f...826187584.html

    Here is another one:

    http://campaign.constantcontact.com/...0WoZnOArnM_Zyc

    love email marketing. It is simple, easy, fast and effective.
    Chef Isaac..Culinary Arts and Honey are a sweet mix! http://www.sweetascanbeehoneyfarm.com & http://www.adoptahive.info

  3. #3
    Join Date
    Feb 2009
    Location
    dallas, tx, usa
    Posts
    517

    Default Re: the power of e-mail sales

    love that spam!!!

  4. #4
    Join Date
    Jul 2004
    Location
    Seattle, Washington State
    Posts
    4,398

    Default Re: the power of e-mail sales

    I would disagree with you totally mythomane. If you have a QUALITY list of people who you send the newsletters too, it is not spam at all. If you buy a list or rent a list of contact emails, yes, that is spam.

    For example, if someone comes up to the booth and buys a jar of honey. I ask them if they would like to sign up foro ur newsletter and tell them what it is about, which is cooking with honey, ect. If they say no, then no. But if they say yes and sign up for it, that is how you build a quality list.
    Chef Isaac..Culinary Arts and Honey are a sweet mix! http://www.sweetascanbeehoneyfarm.com & http://www.adoptahive.info

  5. #5
    Join Date
    Jan 2007
    Location
    berkshire county MA
    Posts
    1,472

    Default Re: the power of e-mail sales

    Quote Originally Posted by mythomane View Post
    love that spam!!!
    I assume this is said in jest?
    The peple I sent it to are friends or have bought honey and other stuff before. I was sure to let them know that I wouldn't send them an e-mail if they didn't want me to. One for example said " I'm so glad you reminded me" and proceeded to give me an order for about $60. Orders are still coming in.

    Chef, very nice looking newsletter

  6. #6
    Join Date
    Jul 2004
    Location
    Seattle, Washington State
    Posts
    4,398

    Default Re: the power of e-mail sales

    I dont think people really know the power of email marketing. I sure didnt until Iread some books and attended some seminars.
    Chef Isaac..Culinary Arts and Honey are a sweet mix! http://www.sweetascanbeehoneyfarm.com & http://www.adoptahive.info

  7. #7
    Join Date
    Jan 2007
    Location
    berkshire county MA
    Posts
    1,472

    Default Re: the power of e-mail sales

    I'm still getting some orders

  8. #8
    Join Date
    Dec 2006
    Location
    St. Albans, Vermont
    Posts
    5,466

    Default Re: the power of e-mail sales

    Quote Originally Posted by berkshire bee View Post
    I'm still getting some orders
    So Berk, where are you taking the wife for vacation?

  9. #9
    Join Date
    Jan 2007
    Location
    berkshire county MA
    Posts
    1,472

    Default Re: the power of e-mail sales

    We're going to use the money to turn the thermostat up to 60 degrees

  10. #10

    Default Re: the power of e-mail sales

    at seeing just the title, I was afraid it would be promoting blind email marketing also (spam).

    Yes, by the recipients agreeing to accept information before hand, it's not spam.

    If they don't know ahead of time it could be coming and they haven't agreed to accept such, I consider it spam.

    personally, I prefer the 'newsletter' approach as well. It gives the opportunity to provide an extra service to those people by providing useful information as well as informing them of items or services available for sale. That way, it doesn't come off as just a "gimmee your money" kinda thing.

    Big Bear
    No, I am NOT a bee "Keeper". Anything I post is just my opinion. Take it easy and think for yourself.

  11. #11
    Join Date
    Jan 2007
    Location
    berkshire county MA
    Posts
    1,472

    Default Re: the power of e-mail sales

    Bigbear, The newsletter approach is a nice idea like chef does. I do think the "gimme your money" feeling is a matter of perception. My feeling is this was more of a "I have really great products that I'm proud to offer you" type of thing. Probably if it was geared more toward people I knew but not well, the newsletter approach would be better.

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