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  1. #1
    Join Date
    Aug 2009
    Location
    Dixie, MS, USA
    Posts
    47

    Default Roadside Stand Retail Marketing Questions

    My grandchildren and I already have an established Homegrown Tomato/Produce stand business going next to our restaurant, all located on a major traffic artery. Some of our gardens and apiary can be seen from the road. We've done quite well with the veggies this year and our customers are asking when our honey will be ready. We are very close to extracting and bottling our first crop from 4 hives.

    My questions are as follows;
    1. What is best size and type container, plastic or glass, for a roadside stand, and are the little plastic honey bears really worth it? (frankly, they look tacky to me), IMHO.
    2. What are the going retail prices for top grade hobby honey in attractive packaging and labeling?
    3. Who makes the most attractive custom labels?

    Please be freely forthcoming with your opinions. The more the merrier.

  2. #2
    Join Date
    Feb 2009
    Location
    Pigeon Falls, WI
    Posts
    2,529

    Default Re: Roadside Stand Retail Marketing Questions

    1. 1 lbs. squeeze bottle, Quart jars(they are reusable for many things), and 3-5 lbs. jugs. for starters. The little bears are cute but some manufactures make them to hard and it is difficult to get the honey out.

    2.$4.00-$6.00 on the 1 lbs, $9.00-$15.00 on the quart.

    3. That all depends on who you talk to.

  3. #3
    Join Date
    Aug 2009
    Location
    Dixie, MS, USA
    Posts
    47

    Default Re: Roadside Stand Retail Marketing Questions

    That helps. Thanks much!

    db

  4. #4
    Join Date
    Aug 2009
    Location
    Buckatunna, Mississippi, USA
    Posts
    31

    Default Re: Roadside Stand Retail Marketing Questions

    Quote Originally Posted by Beeslave View Post
    Quart jars(they are reusable for many things)
    pints too!

  5. #5
    Join Date
    Feb 2009
    Location
    Pigeon Falls, WI
    Posts
    2,529

    Default Re: Roadside Stand Retail Marketing Questions

    Don't price your honey comparing it to the "honey" you find in the store unless it is from someone local. Being your honey is local and not a packers blend that gives you an edge( better quality, fresher). Buying local is a growing trend and people expect to pay more for the quality and knowing exactly where there food is coming from.

  6. #6
    Join Date
    Apr 2004
    Location
    Macon, GA USA
    Posts
    952

    Default Re: Roadside Stand Retail Marketing Questions

    That's exactly right. In fact if you price it too low, consumers will not assume it's a good deal, but instead will assume that the honey is of lower quality. Attractive labelling and presentation also helps tremendously.

  7. #7
    Join Date
    Aug 2009
    Location
    Dixie, MS, USA
    Posts
    47

    Default Re: Roadside Stand Retail Marketing Questions

    Oh my goodness, there is lots of labor in this old man's hobby honey as well as startup equip cost so I am trying very hard to maximize profit by cutting overhead, i.e. unit cost.

    Where is the best place you've found to buy containers? I have noticed a very large difference in what some of the better known bee catalog suppliers charge for freight. One of them was outright ridiculous. You can prolly guess which.

    Okay, I know what type containers I want to market my honey:
    Pint Glass Jars &
    One Pound Plastic Bottles with Inverted Snap Caps


    One supplier's freight charge cost as much as the containers themselves, therefore doubling the misleading catalog price. The same supplier wanted $65 freight to ship just one case (367 unit count) of plastic bottles.

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