Find out what the market will bare in your area and that should be your price. I sell 12 oz bottle for $10 and no one blinks an eye. I sell it by the case to others who resale it for $7 ea and they can mark it up however they want as long as it retails for $10 or more so as not to undercut my retail market. (Most sell it for around 12 and as high as 15, so it depends on your market.
Remember not to sell yourself short. The time, effort, equipment, feeding, etc. etc. should be factored into your product. Don't give it away.
Life is tough, but it's tougher when you're stupid.” John Wayne