I don't understand. Are you selling cases of honey to stores that will be reselling it? Or are you selling jars of honey to Farmers Market customers.
If you are wholesaleing honey to stores, I would suggest that you figure out what it costs you to produce, package and sell your honey and price it accordingly. The stores will figure out their own retail price. I don't usually suggest a retail price, except when asked and then I usually tell them what other stores near by are doing.
The stores will also tell you, indirectly, whether your prices are too high, by not buying from you. They'll never tell you when they are too low.
Just some thoughts.
Just because something is new to you, doesn't mean it is new, or revolutionary. Mark Berninghausen