I hate to say it, but it shouldn't take more than 3-4 minutes to get a really good smoke going if you are using the right fuel. I use burlap or sisal from old coffee sacks; lights fast, and after a few good puffs it burns at a slow smolder until you hit the bellows, at which point it gives good smoke. If you have a coffee distributor anywhere nearby, ask them for some sacks - especially the sisal.
(Canadians do drink coffee, don't they?)
Bruce, I guess you were right!!!!
"I am the Good Shepherd. The Good Shepherd lays down His life for the sheep. " John 10:11