I've been self employed my entire adult life, on August 19, 1996 the building my business was located in burned to the ground. I had no business insurance, having been assured all my equipment was covered under the insurance of the business I was renting space from. Come to find out, only $3000 dollars of other vendors equipment was covered, which I had to split with another vendor. After much soul searching I decided to rise up, start over, rebuild from the ashes that contained my livelyhood... Hence, the name Phoenix, from the Greek mythological bird, symbolizing the sign of re-birth, rising out of the ashes or flames.